Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
8) |
Assigning Final Projects |
|
9) |
Expectation management in crisis communications |
|
10) |
Expectation management in crisis communications |
|
11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
13) |
Management of ideal expectation chain |
|
14) |
Group Presentations |
|
|
Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge in mathematics, science and civil engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems. |
|
2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. |
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3) |
Ability to design a complex system, process, structural and/or structural members to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. |
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4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in civil engineering applications; ability to use civil engineering technologies effectively. |
|
5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or civil engineering research topics. |
|
6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills. |
|
7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. |
|
8) |
Awareness of the necessity of lifelong learning; ability to access information to follow developments in civil engineering technology. |
|
9) |
To act in accordance with ethical principles, professional and ethical responsibility; having awareness of the importance of employee workplace health and safety. |
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10) |
Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of civil engineering solutions. |
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