Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
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2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
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3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
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4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
8) |
Assigning Final Projects |
|
9) |
Expectation management in crisis communications |
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10) |
Expectation management in crisis communications |
|
11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
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12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
13) |
Management of ideal expectation chain |
|
14) |
Group Presentations |
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Program Outcomes |
Level of Contribution |
1) |
Be able to specify functional and non-functional attributes of software projects, processes and products. |
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2) |
Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems. |
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3) |
Be able to develop a complex software system with in terms of code development, verification, testing and debugging. |
|
4) |
Be able to verify software by testing its program behavior through expected results for a complex engineering problem. |
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5) |
Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation. |
|
6) |
Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically. |
|
7) |
Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams. |
|
8) |
Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems. |
|
9) |
Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system. |
|
10) |
Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities. |
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11) |
Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life. |
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12) |
Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions. |
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13) |
Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions. |
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