| Week |
Subject |
Related Preparation |
| 1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
| 2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
| 3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
| 4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
| 5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
| 6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
| 7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
| 8) |
Assigning Final Projects |
|
| 9) |
Expectation management in crisis communications |
|
| 10) |
Expectation management in crisis communications |
|
| 11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 13) |
Management of ideal expectation chain |
|
| 14) |
Group Presentations |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. |
|
| 2) |
To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. |
|
| 3) |
To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. |
|
| 4) |
To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. |
|
| 5) |
To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. |
|
| 6) |
To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. |
|
| 7) |
To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. |
|
| 8) |
To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. |
|
| 9) |
To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. |
|
| 10) |
To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
