BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PERFORMING ARTS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3622 | Ad Design II | Spring Fall |
2 | 2 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Students will be able to sense Typographic Communication concept. 2) Students will be able to define working process of Graphic Design and Page Layout. 3) Students will be able to recognize differences between graphic design and advertising design products. 4) Students will be able to recognize different layout formats. 5) Students will be able to use Adobe InDesign design software in upper intermediate level. 6) Students will be able to use Adobe Photoshop design software in upper intermediate level.. 7) Students will be able to grabs the importance of sectoral sense of team work. |
Course Content
| Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Color on Graphic design and graphic design products Practice: Corporate Visual Identity Design products. | |
| 2) | Typography and Typographical Communication. Practice: Corporate Visual Identity Design products. | |
| 3) | Typography and Typographical Communication. Practice: Print Advertisement sample. Deadline for 1st Homework | |
| 4) | Layout elements and Layout principles. Practice: Print Adveretisiment sample in different layout formats. | |
| 5) | Relationship between graphic design principles and layout principles. Visual hierarchy. Practice: Print Advertisement sample in different layout formats. | |
| 6) | Layout and Grid system. Practice: Print Advertisement sample. | |
| 7) | Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. Deadline for 2nd Homework | |
| 8) | Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. | |
| 9) | Print advertisement samples Deadline for 3rd Homework: | |
| 10) | Different Media: Outdoor Advertising | |
| 11) | Different Media: Ambient Advertising | |
| 12) | Point of Purchase product design. | |
| 13) | Different Media: Visual design for on-line / off-line interactive diveces in advertising. | |
| 14) | Project process: Advertising campaign design. |
Sources
| Course Notes / Textbooks: | • Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948) • How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006) • Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009) |
| References: | • Communication Arts Magazine • Novum Magazine • Archive Magazine • SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık. • AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları. • AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul. • AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın. • Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 20 |
| Midterms | 2 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Homework Assignments | 14 | 5 | 70 |
| Midterms | 3 | 4 | 12 |
| Final | 2 | 4 | 8 |
| Total Workload | 174 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | 2 |
| 2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | 2 |
| 3) | They are aware of national and international values in performing arts. | 2 |
| 4) | Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | 1 |
| 5) | They have the sensitivity to run a business successfully in their field. | 3 |
| 6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | 3 |
| 7) | They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | 2 |
| 8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | 3 |
| 9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | 1 |
| 10) | They follow English language resources related to their field and can communicate with foreign colleagues in their field. | 1 |
| 11) | By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | 3 |
| 12) | They can produce original works within the framework of an interdisciplinary understanding of art. | 2 |
| 13) | Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | 3 |
| 14) | Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | 2 |
| 15) | They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. | 3 |