BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| COMMUNICATION AND DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3622 | Ad Design II | Spring | 2 | 2 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor BERNA BALCI |
| Course Lecturer(s): |
Instructor BERNA BALCI |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to enhance students' skills in advertisement design by integrating advanced digital tools, motion graphics, and generative AI into creative advertising content. The course will emphasize the conceptual, technical, and strategic aspects of advertising design, enabling students to develop visually compelling and strategically effective advertisements. Students will engage in real-world applications, including brand identity, digital advertising campaigns, and AI-enhanced visuals, while learning to think critically about the evolving landscape of advertising design. |
Learning Outcomes
|
The students who have succeeded in this course; Upon successful completion of this course, students will be able to: • Remember (Knowledge) Identify key concepts of advertising design, design principles, digital design tools & techniques, and motion graphics. Recall software functions and tools within Adobe Illustrator, Photoshop, Premiere and After Effects. • Understand (Comprehension) Explain how branding, motion graphics, and generative AI contribute to modern advertising strategies. Discuss the ethical implications of AI-generated advertising visuals and digital content creation. campaigns. • Analyze (Analysis) Compare different digital design tools and techniques to determine their effectiveness in various projects. Assess the impact of AI-generated content on branding and consumer engagement. Evaluate (Evaluation) Critically analyze advertising designs, providing constructive feedback based on aesthetic, strategic, and ethical considerations. Justify design decisions by aligning them with brand identity and consumer psychology principles. • Create (Synthesis) Develop comprehensive advertising campaigns that integrate AI-generated visuals, motion graphics, and static design. Design promotional materials (including mockups, static ads, and motion graphics) for real world exhibitions or brand campaigns. |
Course Content
| W1 – Orientation Course Schedule / Review Course Structure / Obligations of Students / Getting ready for the schedule of the semester W2 – Reflection and Feedback Session for the Previous Semester Final Project W3 – Practice: Advanced Tools & Techniques for Adobe Illustrator W4 – Practice: Creating 3D Images w/ Adobe Illustrator W5 – Practice: Advanced Tools and Techniques for Adobe Photoshop W6 – Practice: Integrating Generative AI Images into Adobe Photoshop and Illustrator Applications W7 – Generative AI Integrated Visual Production for Advertising W8 – Editing for Advertising and Digital Media Content W9 – Spring Semester Midterm Week W10 – Site Visit: “The Story Unfolds in Istanbul” Exhibition – Galeri Meşher W11 – Lecture: Brand Archetypes and Logos / Practice: Logo Animation W12 – Practicing Adobe After Effects W13 – Rendering Moving Images and Merging Them w/ AI Visuals W14 – Discussion Session: Possible Alternative Applications for the Final Projects |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Orientation | |
| 2) | Reflection and Feedback Session for the Previous Semester Final Project | |
| 3) | Practice: Advanced Tools & Techniques for Adobe Illustrator DS: Design for All - Target Documentary | Students will find a social case and learn to apply their ideas by using advanced tools of Adobe Illustrator and create their own design. |
| 4) | Practice: Creating 3D Images w/ Adobe Illustrator | Students will learn to turn 2D design into 3D visuals. They learn to adjust 3D presets for different for different types of forms and shapes. |
| 5) | Practice: Advanced Tools and Techniques for Adobe Photoshop DS: Which idea would fit which product segment better and why? | Students will meet the advanced tools and techniques for Adobe Photoshop. They’ll learn masking, blending modes, advanced retouching, enhancing colors and light, and manipulation. |
| 6) | Practice: Integrating Generative AI Images into Adobe Photoshop and Illustrator applications DS: Ads of the World | |
| 7) | Generative AI Integrated Visual Production for Advertising DS: Objectified | Students will discover the tools and techniques to create a narrative with editing. Masking, green screen and transition will be covered in this lecture. |
| 8) | Editing for Advertising and Digital Media Content DS: Branded | |
| 9) | midterm week | |
| 10) | Site Visit: “The Story Unfolds in Istanbul” Exhibition Visit at Galeri Meşher | |
| 11) | Lecture: Brand Archetypes and Logos Practice: Logo Animation Practicing Adobe After Effects | Students will get familiar with Adobe After Effects interface, tools and functions. They find out unique ways to reveal a brand's logo and bring it to life with using Adobe After Effects. |
| 12) | Practicing Adobe After Effects | |
| 13) | Rendering Moving Images and Merging Them w/ AI Visuals | |
| 14) | Discussion session possible alternative applications for the final projects |
Sources
| Course Notes / Textbooks: | |
| References: | • Design That Sell: 500 Graphic Design Ideas for Effective Advertising, Creative Director GPT, Open Source, 2023. • Branded Content and Entertainmentt in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices, Maria Rodriguez % Rabadan Benito, Routledge Publishing, 2023. • Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative, Alexandra Vignolles & Martin K. J. Waiguny, Springer Publications, 2023. • The Advertising Next: 150 Winning Campaigns for the New Communication Age, Tom Himpe, Chronicle Books, 2008. • Designing Brand Identity, A Comprehensive Guide to the World of Brands and Branding, Alina Wheeler & Rob Meyerson, Wiley Publications, 2024. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Homework Assignments | 6 | % 30 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentations / Seminar | 1 | 3 | 3 |
| Homework Assignments | 6 | 5 | 30 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 123 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
| 3) | Qualify in design directing through analysis and design processes. | |
| 4) | Display creative thinking, approach and production process skills. | |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
| 11) | Perform necessary time management in order to complete a visual communication design project. | |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |