Week |
Subject |
Related Preparation |
1) |
Introduction of the course, explanation of the purpose and content of the course |
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2) |
Modernism, Enlightenment and After |
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3) |
Concept of postmodernism |
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4) |
Postmodern Indicators
1. Consumption and entertainment
2.Internet and mobile phone
3. to be visible
4. Aestheticized life |
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5) |
Consumption habits in daily life and Instagram |
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6) |
Pierre Bourdieu and concept of Habitus |
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7) |
Jean Baudrillard Consumer Society |
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8) |
Social Media and facebook |
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9) |
Masculinity discussed through advertisements |
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10) |
Advertising and psychology through the example of chocolate ads |
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11) |
General evaluation |
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12) |
General Evaluation |
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13) |
General Evaluation |
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14) |
General Evaluation |
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Program Outcomes |
Level of Contribution |
1) |
He/she applies theoretical marketing knowledge on business life. |
|
2) |
He/she performs legal responsibilities of business, follows and applies legislation. |
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3) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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4) |
He/she determines, analyses and solves problems that appear in marketing. |
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5) |
He/she adopts and implements new marketing approaches developed for the changing markets. |
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6) |
He/she follows and applies vocational current and economic developments in national and international area. |
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7) |
He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |
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8) |
He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |
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