ADV3618 Advertising and SocietyBahçeşehir UniversityDegree Programs FILM AND TELEVISIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
FILM AND TELEVISION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV3618 Advertising and Society Fall 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s): Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction of the course, explanation of the purpose and content of the course
2) Modernism, Enlightenment and After
3) Concept of postmodernism
4) Postmodern Indicators 1. Consumption and entertainment 2.Internet and mobile phone 3. to be visible 4. Aestheticized life
5) Consumption habits in daily life and Instagram
6) Pierre Bourdieu and concept of Habitus
7) Jean Baudrillard Consumer Society
8) Social Media and facebook
9) Masculinity discussed through advertisements
10) Advertising and psychology through the example of chocolate ads
11) General evaluation
12) General Evaluation
13) General Evaluation
14) General Evaluation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 30
Final 1 % 70
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 8 112
Midterms 1 3 3
Final 1 3 3
Total Workload 160

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society 4
2) Having comprehensive knowledge regarding different media and branches of art 3
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area 1
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey 1
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product 2
6) Being able to write a script ready to be shot 2
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white 3
12) Having ethical values and a sense of social responsibility 5