FILM AND TELEVISION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA2111	Business Case Studies	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Instructor MARKUS CHRISTIAN SLEVOGT
Recommended Optional Program Components:	None
Course Objectives:	To analyse and understand a real strategic business situations and draw the right conclusions

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Demonstrates the skills required to read a case on business analytics
2. Shares the experiences of experts and experienced businessmen,
3. Combines theoretical learning with practice, gains knowledge about the practical applications of the learnings,
4. Can see and analyze the problems in the real working environment through company trips,
5. Have information about the stakeholders of the business,

Course Content

Strategic Mangament and its tools as much as their application in real business cases

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Strategic Management	Read slide decks and selected material
2)	Introduction into the semester's Main Case Study	Read slide decks and selected material
3)	Strategy History & Theory	Read slide decks and selected material
4)	Corporate Financials / Shareholder Value	Read slide decks and selected material
5)	Vision / Mission & Corporate Strategy	Read slide decks and selected material
6)	Environmental Ecology	Read slide decks and selected material
7)	Competitive Position	Read slide decks and selected material
8)	Industry Case Study on Competitive Positioning	Read slide decks and selected material
9)	Resources & Capabilities	Read slide decks and selected material
10)	Competitive Repositioning & Strategic Options	Read slide decks and selected material
11)	Implementation & Strategic Control	Read slide decks and selected material
12)	Main Case Study	Read slide decks and selected material
13)	Main Case Study	Read slide decks and selected material
14)	Review for Exam Preparation	Read slide decks and selected material

Sources

Course Notes / Textbooks:	Lecturer's slides
References:	Literature: Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015. Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Presentation	1	% 15
Project	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	2	2
Project	1	2	2
Final	1	2	2
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society	4
2)	Having comprehensive knowledge regarding different media and branches of art	3
3)	Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area	1
4)	Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey	1
5)	Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product	2
6)	Being able to write a script ready to be shot	2
7)	Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8)	Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9)	Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10)	Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11)	Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white	3
12)	Having ethical values and a sense of social responsibility	5