| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
|
| 2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
|
| 3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
|
| 4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
| 5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
|
| 6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
| 7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
| 8) |
Summary of midterm topics and directions for midterm exam. |
|
| 9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
| 10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
| 11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
| 12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
| 13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
| 14) |
Summary of the course topics, directions and notices for the final exam. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. |
3 |
| 2) |
Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. |
4 |
| 3) |
Develop critical, creative and analytical thinking skills. |
5 |
| 4) |
Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. |
3 |
| 5) |
Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. |
4 |
| 6) |
Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. |
4 |
| 7) |
Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. |
3 |
| 8) |
Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. |
5 |
| 9) |
Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. |
4 |
| 10) |
Search and use literature to improve himself/herself and follow recent developments in science and technology. |
5 |
| 11) |
Be aware of the national and international problems in the field and search for solutions. |
4 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
