Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
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2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
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3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
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4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
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5) |
Ability in problem solving in relation to projects in photography and video. |
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6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
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7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
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8) |
Ability to communicate distinctively by means of photographic and video images. |
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9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
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10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
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11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
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12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
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13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
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14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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