| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
|
| 2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
|
| 3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
|
| 4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
| 5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
|
| 6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
| 7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
| 8) |
Summary of midterm topics and directions for midterm exam. |
|
| 9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
| 10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
| 11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
| 12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
| 13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
| 14) |
Summary of the course topics, directions and notices for the final exam. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
| 3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
2 |
| 4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
2 |
| 5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
| 6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
2 |
| 7) |
To think innovatively and creatively in complex situations |
3 |
| 8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
| 9) |
To have the competencies of the digital age and to use the necessary financial applications |
2 |
| 10) |
To be able to use at least one foreign language both for communication and academic purposes |
1 |
| 11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
2 |
| 12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
