Week |
Subject |
Related Preparation |
1) |
Health Protection and Promotion Concepts |
|
2) |
Identify healthy lifestyle behaviors |
|
3) |
Behavior Modification Process and related factors I |
|
4) |
Behavior Modification Process and related factors II |
|
5) |
Health Promotion Models |
|
6) |
Health Belief Model |
|
7) |
Health Belief Model (Article Critics) |
|
8) |
Midterm examination |
|
9) |
Health Promotion Model |
|
10) |
Health Promotion Model (Article Critics) |
|
11) |
Transtheoretical Model |
|
12) |
Transtheoretical Model (article critics) |
|
13) |
Nurse's Roles and innovative practices in the health promotion. |
|
14) |
National and international policies in health promotion,
Evaluation of the course |
|
Course Notes / Textbooks: |
Ders notları haftalık olarak verilecektir.
The course notes will be given weekly. |
References: |
1. Clark CC: Health Promotion In Communities, Holistic and Wellness Approaches, Spinger Publishing Company, 2002
2. Edelman CL, Mandle DL: Health Promotions Throughout The Lifespan, Fifth Edition, Mosby, 2002.
3. Pender NJ, Murdaugh JL, Parsons MA: Health Promotion in Nursig Practice, Fifty Edition, Pearson-Prentice Hall, 2006.
4. Maville JA, Huerta CG (2008) Health Promotion in Nursing. Thompson Delmar Learning, 2nd Edition,New York, USA 2. Allender JA, Rector C, Warner KD
|
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|