MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG4058	Bioeconomy	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELIZABETH HEMOND
Course Objectives:	This course is an introduction to the area of BioEconomy. The objective is to discuss the developments and opportunities in the areas of naturel products and biotechnology applications.

Learning Outcomes

The students who have succeeded in this course;
1.Recognize the concept of BioEconomy.
2.Discuss the areas of traditional BioEconomy and the Knowledge Based BioEconomy.

Course Content

The course covers the topics about BioEconomy and Knowledge Based BioEconomy.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Bioeconomy
2)	Foreseeing the Emerging Bioeconomy
3)	Drivers of BioEconomy
4)	Population and Consumption
5)	Food and Water
6)	Healthcare
7)	Technology
8)	State of Bioeconomy Today
9)	Institutional and Social Drivers
10)	Business of BioEconomy
11)	Emerging Business Models
12)	Knowledge Based BioEconomy
13)	Entrepreneurship in BioEconomy
14)	Presentations

Sources

Course Notes / Textbooks:	Haftalık ders notları iletilecektir. Weekly course notes will be provided.
References:	Long Term Technological and Societal Challenge, The BioEconomy to 2030: Designing a Policy Agenda (www.oecd.org/futures/bioeconomy/2030).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Homework Assignments	14	2	28
Midterms	1	2	2
Final	1	2	2
Total Workload			158

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.