MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IAY2009 | Management and Organization in Health Institutions | Spring Fall |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor SELMA BAZ |
Course Lecturer(s): |
Dr. Öğr. Üyesi İLKAY TURAN |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to know the management techniques and practices required in every department of the enterprises and to gain skills. |
The students who have succeeded in this course; 1. Explain the terms of management and organization science. 2. Explains classical, neoclassical and modern management thought movements. 3. Knows management functions. 4. Knows new management techniques. 5. Knows and explains the elements that make up the organization. 6. Divides the organization according to various bases. 7. Can prepare organization chart. 8. Knows the new organization models and techniques. |
The birth of the science of management and its historical development process, The History of Management Science and Theories 1-2-3, Management Processes, Managerial Styles, Characteristics of a Successful Manager and Ways of Acquiring them, Innate Characteristics, Educational Characteristics, Educational Characteristics, Personal Characteristics, Importance of Communication in Health Institutions Management, Motivation and Importance in Health Institutions Management, Conflict and Management in Health Institutions Management, Health Services and Health Management |
Week | Subject | Related Preparation |
1) | Management Concepts | Non |
2) | Emergence and Historical Development of Management Science | Non |
3) | Classical, Neoclassical and Modern Management Theories | Non |
4) | Functions of Management, Planning | Non |
5) | Organization | Non |
6) | Command | Non |
7) | Coordination | Non |
8) | Control | Non |
9) | Contemporary Perspectives on Management and Organization, Total Quality Management | Non |
10) | Network Organizations, Reengineering | Non |
11) | Outsourcing, Benchmarking | Non |
12) | Empowerment, Delayering | Non |
13) | Learning Organizations, Management by Objectives | Non |
14) | Virtual Organizations, Customer relations | Non |
Course Notes / Textbooks: | Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management'' |
References: | Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management'' |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Homework Assignments | 3 | 5 | 15 |
Quizzes | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |