MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
RTR2011 | Organizational Behavior in Health Institutions | Spring Fall |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Dr. Öğr. Üyesi İLKAY TURAN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is intended to demonstrate the behavioral problems faced by health care provider and manager candidates to gain behavioral skills they may need for the solution of this problem. In addition to the concept of forming behavior such as attitudes and perceptions ; administrators often need their leadership, the motiavasyo , teamwork , problem solving, stress and conflict management , organizational change, ethical and psychological harassment ( mobbing ) is intended to be reflections of concepts such as in health care facilities. |
The students who have succeeded in this course; 1- Understanding the basic principles and theories of organizational behavior 2- Ability to critically evaluate different perspectives 3- Gaining basic knowledge of terminology, classifications, methods and trends related to the field of study |
Organizational Behavior and Fundamentals of Organizational Behavior, Perception and Attribution Processes, people, groups, decision-making, organizational culture, attitudes, morale, stress, mobbing, working environment issues. |
Week | Subject | Related Preparation |
1) | Introduction to Organizational Behavior and Basic Concepts | |
2) | Perception and Attribution-Personality, Attitudes, Emotions and Values | |
3) | Motivation and Related Theories | |
4) | Motivation and Related Theories | |
5) | Learning, Organizational Learning/ Organizational Culture | |
6) | Groups and Teams | |
7) | Midterm | |
8) | Conflict Management and Negotiation | |
9) | Power and Politics - Stress and Stress Management | |
10) | Leadership: Theories and Practices | |
11) | Communication | |
12) | Decision making | |
13) | Homework presentations and Discussion | |
14) | Homework presentations and Discussion |
Course Notes / Textbooks: | 1. EREN, Erol, Örgütsel Davranış ve Yönetim Psikolojisi, 12. Baskı, İstanbul: Beta Basım A.Ş., 2010. 2. GÜNEY, Salih, Örgütsel Davranış, 1. Baskı, Ankara: Nobel Yayın Dağıtım, 2011. 3. ÖZKALP, Enver (Ed.), Davranış Bilimleri, Eskişehir: Anadolu Üniversitesi Yayınları, 1. Baskı, 2012. 4. ROBBINS, Stephen P., JUDGE, Timothy A., Örgütsel Davranış, 14. Basımdan Çeviri, Çev.: İnci ERDEM (Ed.), Ankara: Nobel Yayınevi, 2012. 5. SABUNCUOĞLU, Zeyyat, TÜZ, Melek, Örgütsel Psikoloji, 4. Baskı, İstanbul: Alfa Aktüel Yayınları, 2009. |
References: | ÖZKALP, Enver, KIREL, Çiğdem, Örgütsel Davranış, 5. Baskı, Bursa: Ekin Yayınevi, 2011. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 5 | 5 |
Homework Assignments | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 65 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |