MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1621	Internal Communication and Innovation Management	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s):	Prof. Dr. ÇİSİL SOHODOL Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives:	Upon completion of the course, students will, have information about content and functions of internal communication, relationship between organizational culture and communication, techniques used for internal communication, innovation and organizational innovation.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course students will be able to;
1) Define the communication process and learn dynamics of communication.
2) Recognize internal communication and its concepts.
3) Identify the relationship between organizational culture and internal communication.
4)Comprehend the importance of interğersonal communication for internal communication.
5) Manage the process of data collection, management and finding innovative solutions.
6) Develop a competence to develop innovative projects in accordance with organizational identity.
7)Notice the obstacles for innovative thinking.
8)Present an innovative idea to the organizational management efficiently.
9) Recognize when an idea is precious and innovative.
10)Learn about the differences between innovative and traditional organizational cultures
11)Present innovative solutions for organizations towards internal communication.

Course Content

Communication process, internal communication, organizational culture and its elements, types of internal communication, interpersonal communication and its characteristics,innovation and related concepts, innovation models, innovative organizational culture and protection of innovations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction of the course
2)	Definition of the communication process and its elements
3)	Concepts of internal and external communication
4)	Organizational culture and related concepts
5)	The relationship between organizational culture and internal communication
6)	Types of internal communication
7)	Interpersonal communication and its characteristics
8)	Interpersonal communication and its characteristics 2 - Midterm
9)	Innovation and related concepts
10)	Models of innovation
11)	Management of innovation
12)	Innovative organizational culture
13)	Protection of innovation
14)	Presentations

Sources

Course Notes / Textbooks:	The Interpersonal Communication Book. Joseph A. Devito. Strategy and Communication for Innovation. Pfeffermann & Nicole.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 10
Presentation	2	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	13	3	39
Presentations / Seminar	2	10	20
Homework Assignments	2	0	0
Midterms	1	10	10
Final	1	15	15
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.