GEP0623 Fashion and MediaBahçeşehir UniversityDegree Programs MOLECULAR BIOLOGY AND GENETICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MOLECULAR BIOLOGY AND GENETICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0623 Fashion and Media Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media.

Learning Outcomes

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context.
2. Will be competent to formulate research questions concerning fashion and its relation to media material.
3. Critique the role fashion and style play in visual self-presentation
4. Demonstrate an understanding of the economic, social, and cultural aspects offashion
5. Demonstrate an understanding of the relationship of modernity to style and visuality
6. Demonstrate a critical analysis of celebrity culture and how it functions

Course Content

Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power..

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is Fashion
2) Introduction to Fashion and Culture
3) Fashioning the Self
4) The History of Fashion
5) Fashion and the Masses
6) Fashion, Communication, and Culture
7) Roland Barthes and the Rhetoric of Fashion
8) Midterm exam
9) Fashion and Society
10) Fashion in Popular Culture
11) Fashion Icons
12) Supermodels and Superstars
13) Costume Design
14) Fashion at the Edge
15) General review
16) Final Exam

Sources

Course Notes / Textbooks: Course Notes / Textbooks selected readings from this books below:
Fashion in Film: Adrienne Munich, Indiana University Press: 2011

Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007

Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004.
Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds).
Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002)
Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005)
McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000.

References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. 3
2) Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. 5
3) Develop critical, creative and analytical thinking skills. 5
4) Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. 3
5) Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. 4
6) Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. 5
7) Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. 3
8) Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. 5
9) Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. 5
10) Search and use literature to improve himself/herself and follow recent developments in science and technology. 5
11) Be aware of the national and international problems in the field and search for solutions. 4