NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0623	Fashion and Media	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:	Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media.

Learning Outcomes

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context.
2. Will be competent to formulate research questions concerning fashion and its relation to media material.
3. Critique the role fashion and style play in visual self-presentation
4. Demonstrate an understanding of the economic, social, and cultural aspects offashion
5. Demonstrate an understanding of the relationship of modernity to style and visuality
6. Demonstrate a critical analysis of celebrity culture and how it functions

Course Content

Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power..

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is Fashion
2)	Introduction to Fashion and Culture
3)	Fashioning the Self
4)	The History of Fashion
5)	Fashion and the Masses
6)	Fashion, Communication, and Culture
7)	Roland Barthes and the Rhetoric of Fashion
8)	Midterm exam
9)	Fashion and Society
10)	Fashion in Popular Culture
11)	Fashion Icons
12)	Supermodels and Superstars
13)	Costume Design
14)	Fashion at the Edge
15)	General review
16)	Final Exam

Sources

Course Notes / Textbooks:

Course Notes / Textbooks selected readings from this books below:
Fashion in Film: Adrienne Munich, Indiana University Press: 2011

Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007

Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004.
Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds).
Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002)
Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005)
McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.