GEP0619 Using Media for CommunicationBahçeşehir UniversityDegree Programs FILM AND TELEVISIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
FILM AND TELEVISION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0619 Using Media for Communication Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: This course presents a wide-scale, interdisciplinary analysis and guide to both analog and digital media. Practicing the media platforms, this course explores and analyzes practices of journalism, broadcasting in general and also it provides an effective knowledge to create personal blog and digital space. The students will learn to use networking tools effectively and strategically from analog to digital for both personal communication to public communication.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
-will be acquainted with using media platforms
-will be ready to create their own digital media and space
-will enhance their own practical knowledge about effectivity of their own media
-will gain the necessary experience to create the blogs and the other necessary accounts for digital networking
-will be able to guide and/or lead social media accounts
-will use their abilities effectively during their professional experience

Course Content

This course covers the function and principles of media practices through analog in general specificy digital media. It provides students to create their own media in a strategic and effective way.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Presentation of the Aim of the course
2) Delivering the message, the news and the information: How do we reach each other?
3) How to provide personal and public information and news through media
4) Me and my community: Networking through Analog and Digital Media
5) Analog for all, digital for each.
6) Internet and the Digital Communication
7) Having your own blog, Twitter account, and publishing your own news.
8) Project 1
9) Citing, mentioning, tagging and let others know.
10) Strategic timing and publishing
11) Sending the message, catching the zeitgeist through your own media
12) Practicing communication skills: Effectivity of your own media
13) Presentation: Who are you, what is your media?
14) Last words: From personal communication to public communication
15) General review
16) Final Project

Sources

Course Notes / Textbooks: Ders notları Kitap: Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society 4
2) Having comprehensive knowledge regarding different media and branches of art 3
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area 1
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey 1
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product 2
6) Being able to write a script ready to be shot 2
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white 3
12) Having ethical values and a sense of social responsibility 5