GEP0621 Internal Communication and Innovation ManagementBahçeşehir UniversityDegree Programs FILM AND TELEVISIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
FILM AND TELEVISION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0621 Internal Communication and Innovation Management Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives: Upon completion of the course, students will, have information about content and functions of internal communication, relationship between organizational culture and communication, techniques used for internal communication, innovation and organizational innovation.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course students will be able to;
1) Define the communication process and learn dynamics of communication.
2) Recognize internal communication and its concepts.
3) Identify the relationship between organizational culture and internal communication.
4)Comprehend the importance of interğersonal communication for internal communication.
5) Manage the process of data collection, management and finding innovative solutions.
6) Develop a competence to develop innovative projects in accordance with organizational identity.
7)Notice the obstacles for innovative thinking.
8)Present an innovative idea to the organizational management efficiently.
9) Recognize when an idea is precious and innovative.
10)Learn about the differences between innovative and traditional organizational cultures
11)Present innovative solutions for organizations towards internal communication.

Course Content

Communication process, internal communication, organizational culture and its elements, types of internal communication, interpersonal communication and its characteristics,innovation and related concepts, innovation models, innovative organizational culture and protection of innovations.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction of the course
2) Definition of the communication process and its elements
3) Concepts of internal and external communication
4) Organizational culture and related concepts
5) The relationship between organizational culture and internal communication
6) Types of internal communication
7) Interpersonal communication and its characteristics
8) Interpersonal communication and its characteristics 2 - Midterm
9) Innovation and related concepts
10) Models of innovation
11) Management of innovation
12) Innovative organizational culture
13) Protection of innovation
14) Presentations

Sources

Course Notes / Textbooks: The Interpersonal Communication Book. Joseph A. Devito.
Strategy and Communication for Innovation. Pfeffermann & Nicole.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 10
Presentation 2 % 10
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 13 3 39
Presentations / Seminar 2 10 20
Homework Assignments 2 0 0
Midterms 1 10 10
Final 1 15 15
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society 4
2) Having comprehensive knowledge regarding different media and branches of art 3
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area 1
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey 1
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product 2
6) Being able to write a script ready to be shot 2
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white 3
12) Having ethical values and a sense of social responsibility 5