CIVIL ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4526	Global Public Relations	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures.

Learning Outcomes

The students who have succeeded in this course;
1) Describe the basic terms of global PR
2) Explain global PR consepts
3) Define the basic terms of International PR
4) Recognize the different cultures and recognize the importance of PR education
5) Manage pr activities
6) Define Global PR process
7) Decsribe global pr and international pr process

Course Content

Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Class- What is Global PR?
2)	A Theoritical Framework for Global PR, Research and Practice
3)	International PR
4)	Multiculturalism and PR Education
5)	International CPR, CSR, NGO’s
6)	Case Studies: Asia
7)	Case Studies: Australia
8)	Case Studies: Africa
9)	Case Studies: Europe
10)	Case Studies: Europe
11)	Case Studies: America
12)	Case Studies: America
13)	Student projects
14)	Wrap-up

Sources

Course Notes / Textbooks:
References:	The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	45
Presentations / Seminar	12	24
Midterms	6	12
Final	15	30
Total Workload		111

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and civil engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3)	Ability to design a complex system, process, structural and/or structural members to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in civil engineering applications; ability to use civil engineering technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or civil engineering research topics.
6)	Ability to work effectively within and multi-disciplinary teams; individual study skills.
7)	Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8)	Awareness of the necessity of lifelong learning; ability to access information to follow developments in civil engineering technology.
9)	To act in accordance with ethical principles, professional and ethical responsibility; having awareness of the importance of employee workplace health and safety.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of civil engineering solutions.