NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD1112	Art, Culture and Society	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Lecturer(s):	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER Dr. Öğr. Üyesi DENİZ GÜRGEN Prof. Dr. NİLAY ULUSOY Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components:	None
Course Objectives:	This class aims to introduce students to visual culture as an interdisciplinary field of study that deals with arts, media, culture, and society. After introducing art history and its concepts and analytic methods, we will have a historical overview of visuality through painting, photography, and cinema. Finally, we will conclude this class by looking at how virtuality started to frame our everyday life through the contemporary instances of visual forms including virtual reality and the Internet.

Learning Outcomes

The students who have succeeded in this course;
I. are introduced to art history
II. are introduced to the basic concepts of art
III. Gain the ability to analyze works of art formally
IV. Gain the ability to analyze the content and context of the works of art
V. are introduced to visual culture
VI. gain a basic notion of the social history of art
VII. can compare different conceptions of time in different cultures (Western and non-Western)
VIII. can survey the basic art historical periods and movements
IX. gain knowledge about art museums

Course Content

Art, Culture and Society class introduces basic skills of understanding and analyzing works of art. To this end, this class aims to give analytical skills to understand images, historical and social skills to understand their context and the artistic practices.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Class, What Is Art and What Is Art History?
2)	Judging by Appearances
3)	Looking Beyond Picture Frame
4)	Art Today: Contemporary Ways of Looking
5)	Art in Museums and Galleries: Spectacle and Display
6)	Categorizing the History of Art
7)	Midterm
8)	Introduction: What is Visual Culture?
9)	Museum visit
10)	Picture Definition: Line, Color, Vision
11)	The Age of Photography
12)	Virtuality: From Virtual Antiquity to the Pixel Zone
13)	Transculture: From Kongo to Congo
14)	First Contact: From Independence Day to 1492 and Millennium
15)	Conclusion and Review for the Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Pooke, Grant and Graham Whitham. Teach Yourself: Art History. London: Hodder Education, 2004. 2nd ed. Mirzoeff, Nicholas. An Introduction to Visual Culture. London and New York: Routledge, 2009. 2nd ed.
References:	Mirzoeff, Nicholas (Ed.). Visual Culture Reader. London and New York: Routledge, 2012. 3rd ed.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Presentations / Seminar	1	3
Midterms	1	3
Final	1	3
Total Workload		121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.	4
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.	4
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.	3
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.	1
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.	1