Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
The basic structure of the human body, including head and neck region primarily forming organs and structures of systems to learn. |
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2) |
Laboratory equipment and materials used in dental prostheses have knowledge about. |
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3) |
The work carried out in the laboratories of dental prostheses and practical application can theoretically know. |
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4) |
Basic computer knowledge as well as to the profession learns to use the software and hardware. |
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5) |
Know the correct terminology for communication dentistry. |
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6) |
The structure of the masticatory system used in prosthetic and orthodontic treatment can produce fixed and removable prostheses and appliances. |
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7) |
Related to the use of dental laboratory equipment, maintenance and simple repairs when necessary. |
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8) |
Knows and applies the necessary hygiene rules to protect herself/himself and other employees from cross infection in the laboratory. |
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9) |
With dentists and other dental prosthetist can communicate effectively. |
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11) |
Ethical principles and professional values embraced and apply them capable, professional liability, with the profession about the developments to follow and life-long learning and self-development as it champions, teamwork, within the team and provide services that communicate with people open to the dental prosthetist to be. |
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12) |
Dental prosthesis technology, and with it all kinds of dental development and innovation in attempts to follow and implement them, self-confidence, national and international level to be respected dental prosthetist. |
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13) |
Ethical principles and professional values embraced and apply them capable, professional liability, with the profession about the developments to follow and life-long learning and self-development as it champions, teamwork, within the team and provide services that communicate with people open to the dental prosthetist to be. |
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14) |
Dental prosthesis with theoretical and practical knowledge about technology as dental prosthetist its own or in a team can produce all kinds of prosthetic apparatus. |
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15) |
This service can open laboratory to produce its own as a profession in the public or private organization is able to perform. |
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16) |
In line with developments in dentistry, science and technology, taking advantage of all sorts of doctors wants prosthetic and orthodontic apparatus can produce on its own. |
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17) |
These appliances can repair the disorder. While these practices pay attention to universal values, ethical principles and responsibilities depend on the owner works as a dental prosthetist. |
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