Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. |
3 |
2) |
Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. |
4 |
3) |
Develop critical, creative and analytical thinking skills. |
5 |
4) |
Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. |
3 |
5) |
Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. |
4 |
6) |
Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. |
4 |
7) |
Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. |
3 |
8) |
Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. |
5 |
9) |
Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. |
4 |
10) |
Search and use literature to improve himself/herself and follow recent developments in science and technology. |
5 |
11) |
Be aware of the national and international problems in the field and search for solutions. |
4 |