Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
8) |
midterm
|
|
9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
|
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
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Program Outcomes |
Level of Contribution |
1) |
Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society |
4 |
2) |
Having comprehensive knowledge regarding different media and branches of art |
3 |
3) |
Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area |
1 |
4) |
Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey |
1 |
5) |
Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product |
2 |
6) |
Being able to write a script ready to be shot |
2 |
7) |
Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment |
|
8) |
Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations |
|
9) |
Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages |
|
10) |
Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage |
|
11) |
Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white |
3 |
12) |
Having ethical values and a sense of social responsibility |
5 |