| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
| 3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
2 |
| 4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
2 |
| 5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
| 6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
2 |
| 7) |
To think innovatively and creatively in complex situations |
3 |
| 8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
| 9) |
To have the competencies of the digital age and to use the necessary financial applications |
2 |
| 10) |
To be able to use at least one foreign language both for communication and academic purposes |
1 |
| 11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
2 |
| 12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
