ARCHITECTURE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IST2014 | Retailing Management | Fall | 1 | 2 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HACER HANDAN DEMİR |
Recommended Optional Program Components: | There is none for this lesson. |
Course Objectives: | To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management. |
The students who have succeeded in this course; To understand the required efficient in strategies in retailing management. To understand how to benefit resources and technologies used in retailing management To understand the analysis of store location choices, pricing, sales and product Developing information about current retailing management subjects in strategic level To understand the retailing in terms of performing key activities and relations To give academical support to the points mention above by application retailing theory and research |
1-Introduction to The Retailing Management 2-Classifying and Different Types of Retailing Organizations 3-Identifying Features of Retailing Organizations 4-Obtaining Information about Store Designs of Retailing Organizations 5-Choosing Locations 6-Product Diversification and Planning Process 7-Product Diversification and Planning Process 8-Midterm 9-Identifying Retailing Purchasing Systems 10-Human Resources Management in Retailing 11-Contribution on Choosing the Pricing Method in Retailing Organizations 12-Consumer Purchasing Behavior and Retailing 13-Financial Strategy on Retailing Organizations 14-Customer Relationship Management |
Week | Subject | Related Preparation |
1) | Introduction to The Retailing Management | |
2) | Classifying and Different Types of Retailing Organizations | |
3) | Identifying Features of Retailing Organizations | |
4) | Obtaining Information about Store Designs of Retailing Organizations | |
5) | Choosing Locations | |
6) | Structuring Categorization Management | |
7) | Product Diversification and Planning Process | |
8) | MIDTERM EXAM | |
9) | Identifying Retailing Purchasing Systems | |
10) | Human Resources Management in Retailing | |
11) | Contribution on Choosing the Pricing Method in Retailing Organizations | |
12) | Consumer Purchasing Behavior and Retailing | |
13) | Financial Strategy on Retailing Organizations | |
14) | Customer Relationship Management |
Course Notes / Textbooks: | Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100 |
References: | Bulunmamaktadır. There is none. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 1 | 14 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 76 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research. | |
2) | Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods. | |
3) | Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales. | |
4) | Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture. | |
5) | Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work. | |
6) | Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests. | |
7) | Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture. | |
8) | Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies. | |
9) | Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety. | |
10) | Being aware of legal and ethical responsibilities in design and application processes. |