MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC3963	Urban History	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET
Course Lecturer(s):	Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to develop students' knowledge of theories and the history of urban development.

Learning Outcomes

The students who have succeeded in this course;
-Understanding urban/city typologies of different historical periods
-Comprehension of the impact of social and cultural changes on urban space in specific historical periods.
- Understanding the relationship between human behavior, the natural environment, and the design of the built environment.
- Effective reading, writing, speaking, and listening skills.

Course Content

The course explores the social, cultural, economical, environmental factors that shape cities. The ideas, theories, and innovations that create unique aspects of cities are discussed through examples from past, present, and future. The examples from the periods of Ancient Greek, Roman, Renaissance, Baroque, Modern, and Post Modern are analyzed. The ideas about futuristic cities are also discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	The Idea of City
3)	The Classic City
4)	The Medieval Town
5)	Renaissance and Baroque Cities
6)	Historical Gardens
7)	19th Century City
8)	20th Century City
9)	21st Century City
10)	MIDTERM
11)	Looking into the Future
12)	Student Presentations and Discussion
13)	Student Presentations and Discussion
14)	Evaluation / Final Discussion

Sources

Course Notes / Textbooks:

References:

. Mumford, L. (1961) The City in History. Harcourt, New York .
. Bacon, E. (1976) Design of Cities. Penguin Books, New York.
. Gallion, E. (1975) The Urban Pattern. D.Van Nostrand Co. New York.
. Kostof, S. (2004) The City Shaped: Urban Patterns and Meanings Through History. Bullfinch Press, New York.
. Benevolo, L. (1995) The European City. Blackwell Pub. Oxford , UK and Cambridge, Massachusetts, USA.
. Ellin, N. (2007) Postmodern Urbanism: Revised Edition. Princeton Architectural Press, New York.
. Hall, P. (2014) Cities of Tomorrow: An Intellectual History of Urban Planning and Design
Since 1880, Fourth Edition. Wiley Blackwell, USA and UK.
. Brenner, N. and Keil, R. (Editors) (2006) The Global Cities Reader (Urban Reader Series). Routledge Taylor&Francis Group,
London and New York.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 25
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	12	6	72
Presentations / Seminar	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			106

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.