MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3206	Silk Road Logistics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Dr. Öğr. Üyesi LEVENT AKSOY
Recommended Optional Program Components:	none
Course Objectives:	Silk Road is taken as the first example of globalization, and its historical and geographical importance as a logistics network are analyzed. This historical example is used to discuss the risk, challenges, and problems of a supply chain network.

Learning Outcomes

The students who have succeeded in this course;
Importance of Logistics over the commerce history; Turkey's geological importance in global commerce;

Course Content

Supply chain concepts are analyzed over the historical network of silk road. First attempt to globalization and challenges faced on the road are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Silk Road
2)	Historic silkroad
3)	Routes and Countries on the Silkroad
4)	Importance of the route
5)	Modes of transportation
6)	Cultural and international variety
7)	Project assignments
8)	Midterm Exam
9)	Mini cases
10)	Mini cases
11)	Project Wrap-ups
12)	Presentations
13)	Presentations
14)	General review

Sources

Course Notes / Textbooks:	Çağrı Haksöz, Sridhar Seshadri, Ananth V. Iyer , 2011. Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk, CRC, ISBN 9781439867204.
References:	Mini cases

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 10
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 20
Final	2	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	1	14
Project	1	45	45
Midterms	1	20	20
Final	1	30	30
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.