PERFORMING ARTS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4545	Public Relations and Visuality	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SİNEM İNCE
Course Lecturer(s):	Instructor SİNEM İNCE
Recommended Optional Program Components:	None
Course Objectives:	In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to analyse public relations target publics and relation between research skills and visual communication tools.
Students will be able to design a new visual world which works with research results.
Students will be able to learn relationship between imagination and script writing.
Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs.
Students will be able to define emotions and design the production.
Students will be able to begin to use technical equipment for the coordination of motor-skills.
Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs.
Students will be able to use camera, editing programmes and other visual media tools.
Students will be able to put the implementation steps of a visual production and create a strategy of visuality.

Course Content

In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is your target in visual productions? How can you find information?
2)	Writing, storyboard and first step to production
3)	Visual Production Overview Camera-graphics
4)	Visual Production Overview Lighting-Voice-Music
5)	Visual Production Overview Last Part - Editing
6)	How does Visual Production Process Work in PR?
7)	How Visual Productions works with PR? Image films with examples
8)	What is trailer? How can you product trailers? With examples
9)	How can you product corporate education films for companies?
10)	Public Relations in TV Programs - How to use visual PR activites in Tv Programs
11)	Video Productions and Media Relations
12)	Video News Releases
13)	Video News Releases with examples
14)	Review For The Final Exam

Sources

Course Notes / Textbooks:	Visual Communication: Images with Messages Paul Martin Lester 2013
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Application	3	% 10
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	39
Presentations / Seminar	2	6
Project	7	41
Homework Assignments	1	3
Midterms	1	3
Final	1	3
Total Workload		134

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.).	2
2)	They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field.	2
3)	They are aware of national and international values in performing arts.	2
4)	Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works.	1
5)	They have the sensitivity to run a business successfully in their field.	3
6)	Develops the ability to perceive, think, design and implement multidimensional from local to universal.	3
7)	They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field.	2
8)	They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods.	3
9)	They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods.	1
10)	They follow English language resources related to their field and can communicate with foreign colleagues in their field.	1
11)	By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works.	3
12)	They can produce original works within the framework of an interdisciplinary understanding of art.	2
13)	Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field.	3
14)	Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater.	2
15)	They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field.	3