BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MOLECULAR BIOLOGY AND GENETICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4545 | Public Relations and Visuality | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor SİNEM İNCE |
| Course Lecturer(s): |
Instructor SİNEM İNCE |
| Recommended Optional Program Components: | None |
| Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
Learning Outcomes
|
The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
Course Content
| In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | What is your target in visual productions? How can you find information? | |
| 2) | Writing, storyboard and first step to production | |
| 3) | Visual Production Overview Camera-graphics | |
| 4) | Visual Production Overview Lighting-Voice-Music | |
| 5) | Visual Production Overview Last Part - Editing | |
| 6) | How does Visual Production Process Work in PR? | |
| 7) | How Visual Productions works with PR? Image films with examples | |
| 8) | What is trailer? How can you product trailers? With examples | |
| 9) | How can you product corporate education films for companies? | |
| 10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
| 11) | Video Productions and Media Relations | |
| 12) | Video News Releases | |
| 13) | Video News Releases with examples | |
| 14) | Review For The Final Exam |
Sources
| Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 3 | % 10 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 13 | 39 |
| Presentations / Seminar | 2 | 6 |
| Project | 7 | 41 |
| Homework Assignments | 1 | 3 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 134 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. | 3 |
| 2) | Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. | 4 |
| 3) | Develop critical, creative and analytical thinking skills. | 5 |
| 4) | Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. | 3 |
| 5) | Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. | 4 |
| 6) | Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. | 4 |
| 7) | Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. | 3 |
| 8) | Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. | 5 |
| 9) | Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. | 4 |
| 10) | Search and use literature to improve himself/herself and follow recent developments in science and technology. | 5 |
| 11) | Be aware of the national and international problems in the field and search for solutions. | 4 |