FILM AND TELEVISION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4545 | Public Relations and Visuality | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Recommended Optional Program Components: | None |
Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Week | Subject | Related Preparation |
1) | What is your target in visual productions? How can you find information? | |
2) | Writing, storyboard and first step to production | |
3) | Visual Production Overview Camera-graphics | |
4) | Visual Production Overview Lighting-Voice-Music | |
5) | Visual Production Overview Last Part - Editing | |
6) | How does Visual Production Process Work in PR? | |
7) | How Visual Productions works with PR? Image films with examples | |
8) | What is trailer? How can you product trailers? With examples | |
9) | How can you product corporate education films for companies? | |
10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
11) | Video Productions and Media Relations | |
12) | Video News Releases | |
13) | Video News Releases with examples | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 3 | % 10 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 39 |
Presentations / Seminar | 2 | 6 |
Project | 7 | 41 |
Homework Assignments | 1 | 3 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 4 |
2) | Having comprehensive knowledge regarding different media and branches of art | 3 |
3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 1 |
4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 1 |
5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 2 |
6) | Being able to write a script ready to be shot | 2 |
7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |
8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |
9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |
10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |
11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
12) | Having ethical values and a sense of social responsibility | 5 |