GEP1613 Elections and Campaign ManagementBahçeşehir UniversityDegree Programs AUDIOMETRY (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
AUDIOMETRY (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1613 Elections and Campaign Management Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assist. Prof. SİNEM ERAY
Course Lecturer(s): Assist. Prof. SİNEM ERAY
Recommended Optional Program Components: None
Course Objectives: Our students will be more interested in national issues, learn the importance of being an informed voter, and see the intense impact of communication/advertising on persuasion. Political communication campaign consultancy also stands out as a new career field for our students. This course will create awareness and enable our students to focus on this field. This course is designed to explain and discuss political behavior during the election process, strategies used in political campaigns, and the management of these campaigns.

Learning Outcomes

The students who have succeeded in this course;
Students will be familiar with major political ideologies and ideas.
Students will be familiar with the basic concepts and theories in political communication.
Students will be familiar with the basic components of a political communication campaign.
Students will design a political communication campaign in a team effort.
Understand theories on voter behavior.
Discuss the psychosocial factors underlying political participation and partisanship.
Apply methodologies learned for political research.
Determine and discuss how persuasion methods are used in election campaigns.
Design and manage a political campaign.

Course Content

The Elections and Campaign Management course aims to cover election processes and campaign management in detail. The first part focuses on basic concepts and political ideologies. In this context, the historical development of election systems, the theoretical foundations of campaign strategies and the ideological factors that are effective in these processes are discussed. Students will gain the ability to analyze the effects of these concepts on election processes.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to GEP1613 Course
2) Basic Concepts / Political Ideologies
3) Electoral Systems / Party Systems
4) Voter Participation Levels and Behavior Patterns
5) Political Communication and Propaganda
6) Campaign Songs and Posters of Political Parties in Turkey (1950 -1970)
7) Campaign Songs and Posters of Political Parties in Turkey (1970 -1990)
8) Midterm Exam
9) Campaign Songs and Posters of Political Parties in Turkey (1990-2002)
10) Campaign Songs and Posters of Political Parties in Turkey (2002-2024)
11) Student Presentations
12) Student Presentations
13) Student Presentations
14) Student Presentations

Sources

Course Notes / Textbooks: Siyasal İletişim, Prof. Dr. Aysel Aziz – Nobel Yayınları
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 5 70
Presentations / Seminar 1 3 3
Midterms 1 2 2
Final 1 2 2
Total Workload 116

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) The student acquires theoretical and practical knowledge related to his field at a basic level.
2) The student owns information about moral discipline and ethical rules related to his field.
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4) The student manages a duty independently by using the knowledge about his field at a basic level.
5) The student possesses the consciousness of wholelife learning.
6) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
7) The student is sensitive to and he monitors progress about the events related to his field of study and in the agenda of the society and the world. He informs relevant people and institutions by using his acquired basic knowledge and skills about these issues.
8) The student supports the social environment projects and activities with a sense of social responsibility.
9) The student monitors the information about his field and communicates with his colleagues by using a foreign language.
10) The student uses information and communication technologies with basic level of computer software which his field of study requires.
11) The student contributes to the stages of data collection, interpretation, implementation and announcing the results related to his field of study in accordance with social, scientific, cultural and ethical values.
12) The student complies with and contributes to quality management and processes.
13) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
14) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.