MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD4114 | Field Study in Political Communication II | Spring Fall |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Recommended Optional Program Components: | none |
Course Objectives: | This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course. This course is based practice and research in the field. Students will bring their materials to class for farther discussions. |
The students who have succeeded in this course; Students will be able to develop new skills for research and field work in communication, and will be able to deeply explore the political field not only in times of political crisis, but also in day-to-day politics. |
This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course. |
Week | Subject | Related Preparation |
1) | Introduction | none |
2) | Political actors compete over the new media | Wolfsfeld, 1-7 |
3) | Political power and power over the media | Wolfsfeld, 7-23 |
4) | Political control and media independence | Wolfsfeld, 23-45 |
5) | Turning politics into news | Wolfsfeld, 45-72 |
6) | Telling a good story | Wolfsfeld, 72-95 |
7) | media effects | Wolfsfeld, 95-119 |
8) | Field work I | none |
9) | Field work II | none |
10) | Field work III | none |
11) | Field work IV | none |
12) | Presentations | none |
13) | Presentations | none |
14) | Presenations | none |
Course Notes / Textbooks: | Gadi Wolfsfeld (2011 ) Making Sense of Media and Politics: Five Principles in Political Communication. New York: Routledge. |
References: | yok |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Field Work | 1 | % 50 |
Homework Assignments | 1 | % 20 |
Presentation | 1 | % 20 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 100 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Field Work | 8 | 40 |
Study Hours Out of Class | 14 | 28 |
Project | 1 | 10 |
Homework Assignments | 1 | 5 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |