| Week |
Subject |
Related Preparation |
| 1) |
An overview of culture: Definitions and significance of culture; culture as an independent variable (I)
|
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| 2) |
An overview of culture: Definitions and significance of culture; culture as an independent variable (II)
|
|
| 3) |
Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map |
|
| 4) |
From corporate to national culture: The IBM project and Hofstede's theory based on IBM data |
|
| 5) |
How to define and measure corporate culture (I) |
|
| 6) |
How to define and measure corporate culture (II) |
|
| 7) |
REVIEW BEFORE MIDTERM |
|
| 8) |
Two success stories: Lufthansa and BMW |
|
| 9) |
How to build a successful corporate culture |
|
| 10) |
Corporate culture and performance: how and to what extent does corporate culture affect performance? |
|
| 11) |
Can culture change? |
|
| 12) |
Corporate culture in Turkey (I) |
|
| 13) |
Corporate culture in Turkey (II) |
|
| 14) |
Review
|
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| Course Notes / Textbooks: |
Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012.
Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010.
Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005.
Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006.
|
| References: |
Articles in Course Package |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. |
|
| 2) |
To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. |
|
| 3) |
To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. |
|
| 4) |
To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. |
|
| 5) |
To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. |
|
| 6) |
To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. |
|
| 7) |
To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. |
|
| 8) |
To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. |
|
| 9) |
To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. |
|
| 10) |
To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
