MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ELT5888-1 | Thesis | Spring Fall |
0 | 0 | 0 | 20 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ENİSA MEDE |
Course Lecturer(s): |
Dr. Öğr. Üyesi ENİSA MEDE Prof. Dr. KENAN DİKİLİTAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of the course is to make graduate students who will write a thesis on the research field they have determined make a preliminary study. It aims to make the students write a proposal on the selected problem within a certain time frame. |
The students who have succeeded in this course; To understand the ethic rules to be followed in a research study and how to avoid plagiarism. To understand how to cite previous studies related to to determined problem. To find out the appropriate research methods to be used for the determined problem. |
To make students identify a research topic and write a proposal on the selected field of study. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Preparing the action plan for the research proposal | |
3) | Editing the attack plan of the thesis proposal | |
4) | Doing literature review | |
5) | Deciding on the research methods | |
6) | Deciding on the data collection tools | |
7) | Deciding on the data collection procedure | |
8) | Deciding on the data analysis methods | |
9) | Comparing data anlysis methods | |
10) | Discussing the part of results writing | |
11) | Getting feedback from the instructor about the study | |
12) | How to write the discussion section | |
13) | Getting feedback form the instructor about the discussion part | |
14) | How to write a conclusion | |
15) | Getting feedback from the instructor about the conclusion part | |
16) | Overall evaluation of the course |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Project | 1 | % 90 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 10 | |
PERCENTAGE OF FINAL WORK | % 90 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Application | 5 | 15 | 75 |
Field Work | 5 | 20 | 100 |
Presentations / Seminar | 3 | 15 | 45 |
Homework Assignments | 15 | 30 | 450 |
Paper Submission | 3 | 12 | 36 |
Total Workload | 754 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |