BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PERFORMING ARTS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3644 | Advertising and Popular Culture | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi HANDE BİLSEL |
| Course Lecturer(s): |
Dr. Öğr. Üyesi HANDE BİLSEL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to teach students the evolution of popular culture in light of consumption sociology and advertising industry. Students will analyse the comparative discourses of advertising in various forms both historically, critically and also strategically. Students will also explore the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form. |
Learning Outcomes
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1. Explore historical, social and economic forces and dynamics that have shaped consumer culture in light of advertising and marketing communications; 2. Assess the various claims of different perspectives on advertising and understand how they challenge and complicate one another; 3. Explore a brief history of advertising within the framework of consumer culture theory; 5.Develop understanding in analysing advertisements in terms of form, semiotics and ideology; 6. Breakdown the advertising audience through the use of fragmentation, segmentation and distinction; 7. Learn about the functioning and organizational structure of advertising agencies; 8. Explore the role of 'creativity' and art in making of advertising; 9.Explore different facets of consumer society by analysing consumer empowerment, engagement, interpretation and resistance; 10. Utilize the ways to present student's own research and debate. |
Course Content
| From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Orientation | |
| 2) | Why study advertising? Discussion of the various reasons why advertising matters in shaping of society and consumption | |
| 3) | The history of advertising: Contexts, transformations and continuity | |
| 4) | Analysing advertisements: Form, semiotics and ideology | |
| 5) | Advertising, capitalism and ideology Consumer society and the magic system Selling capitalism | |
| 6) | Advertising commodities and commodity fetishism The life cycle of the commodit | |
| 7) | Midterm | |
| 8) | Audiences for sale: Quantification, segmentation and personalization Conspicuous consumption From nishification to personalization | |
| 9) | Advertising agencies: Organization, agency and internal conflict Agency as form of chaos | |
| 10) | Advertising as art: From creativity to critique Advertising changing the world The stakes of advertising as ar | |
| 11) | Assignment topic presentations | |
| 12) | Empowering consumers: Engagement, interpretation and resistance What does the audience get from advertising? Active audiences online Activist resistance to advertising | |
| 13) | The politics of advertising: Capitalism, resistance and liberalism The power of advertising | |
| 14) | Chapter reviews and total wrap up |
Sources
| Course Notes / Textbooks: | Nicholas Holm, Advertising and Consumer Society: A critical Introduction (2017), Palgrave,London. |
| References: | Other required readings will be uploaded to students via Itslearning. Diğer gerekli okumalar Itslearning üzerinden yüklenecektir. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 129 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | 2 |
| 2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | 2 |
| 3) | They are aware of national and international values in performing arts. | 2 |
| 4) | Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | 1 |
| 5) | They have the sensitivity to run a business successfully in their field. | 3 |
| 6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | 3 |
| 7) | They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | 2 |
| 8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | 3 |
| 9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | 1 |
| 10) | They follow English language resources related to their field and can communicate with foreign colleagues in their field. | 1 |
| 11) | By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | 3 |
| 12) | They can produce original works within the framework of an interdisciplinary understanding of art. | 2 |
| 13) | Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | 3 |
| 14) | Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | 2 |
| 15) | They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. | 3 |