BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MOLECULAR BIOLOGY AND GENETICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3644 | Advertising and Popular Culture | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi HANDE BİLSEL |
| Course Lecturer(s): |
Dr. Öğr. Üyesi HANDE BİLSEL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to teach students the evolution of popular culture in light of consumption sociology and advertising industry. Students will analyse the comparative discourses of advertising in various forms both historically, critically and also strategically. Students will also explore the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form. |
Learning Outcomes
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1. Explore historical, social and economic forces and dynamics that have shaped consumer culture in light of advertising and marketing communications; 2. Assess the various claims of different perspectives on advertising and understand how they challenge and complicate one another; 3. Explore a brief history of advertising within the framework of consumer culture theory; 5.Develop understanding in analysing advertisements in terms of form, semiotics and ideology; 6. Breakdown the advertising audience through the use of fragmentation, segmentation and distinction; 7. Learn about the functioning and organizational structure of advertising agencies; 8. Explore the role of 'creativity' and art in making of advertising; 9.Explore different facets of consumer society by analysing consumer empowerment, engagement, interpretation and resistance; 10. Utilize the ways to present student's own research and debate. |
Course Content
| From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Orientation | |
| 2) | Why study advertising? Discussion of the various reasons why advertising matters in shaping of society and consumption | |
| 3) | The history of advertising: Contexts, transformations and continuity | |
| 4) | Analysing advertisements: Form, semiotics and ideology | |
| 5) | Advertising, capitalism and ideology Consumer society and the magic system Selling capitalism | |
| 6) | Advertising commodities and commodity fetishism The life cycle of the commodit | |
| 7) | Midterm | |
| 8) | Audiences for sale: Quantification, segmentation and personalization Conspicuous consumption From nishification to personalization | |
| 9) | Advertising agencies: Organization, agency and internal conflict Agency as form of chaos | |
| 10) | Advertising as art: From creativity to critique Advertising changing the world The stakes of advertising as ar | |
| 11) | Assignment topic presentations | |
| 12) | Empowering consumers: Engagement, interpretation and resistance What does the audience get from advertising? Active audiences online Activist resistance to advertising | |
| 13) | The politics of advertising: Capitalism, resistance and liberalism The power of advertising | |
| 14) | Chapter reviews and total wrap up |
Sources
| Course Notes / Textbooks: | Nicholas Holm, Advertising and Consumer Society: A critical Introduction (2017), Palgrave,London. |
| References: | Other required readings will be uploaded to students via Itslearning. Diğer gerekli okumalar Itslearning üzerinden yüklenecektir. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 129 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. | 3 |
| 2) | Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. | 4 |
| 3) | Develop critical, creative and analytical thinking skills. | 5 |
| 4) | Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. | 3 |
| 5) | Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. | 4 |
| 6) | Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. | 4 |
| 7) | Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. | 3 |
| 8) | Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. | 5 |
| 9) | Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. | 4 |
| 10) | Search and use literature to improve himself/herself and follow recent developments in science and technology. | 5 |
| 11) | Be aware of the national and international problems in the field and search for solutions. | 4 |