NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4314	Grandcarre Organizational Communication and Activation	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components:	None
Course Objectives:	This course provides students with hands-on experience in the operation, coordination, and management of special events. Students will develop management skills and experience in planning and execution of a world class event

Learning Outcomes

The students who have succeeded in this course;
1) The student will learn how to formulate event strategies.
2) The student will learn how to handle small or large events.
3) The student will learn how to handle emergency situations and their solutions.
4) Student will know how to budgeting in organizing event and know the sources of funds.
5) Student will know how to work on a team for productivity. (different types of events)
6) Students will be able to analyze and manage the risks of an event

Course Content

By explaining the preparation of events through sector examples, it will be ensured that each student prepares an activity for the expectations and needs of the business world.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to event management and activation
2)	Event planning, team management, team leader / Examples
3)	the importance of cultural differences on event management / Cases
4)	safety and security on event management / Cases
5)	Strategic event managament / Sectoral cases
6)	Special events, research & planning types and category, (sports, conferences etc.)/Sectoral cases
7)	Event laws, licenses, ethical dimension, contracts / Cases
8)	Using technology in event management / Cases
9)	Sponsorship Management & Revenue generation / Sectoral Cases
10)	Budgeting for an event / Cases
11)	presentation of successful cases on event management / Sectoral Cases
12)	Field trip to Grandcarre Communication Agency
13)	Risk management/ Sectoral Cases
14)	Presentation of successful cases on event management / Sectoral Cases

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 100
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	69
Project	1	10
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.