MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3202 | Media Critics | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Recommended Optional Program Components: | None. |
Course Objectives: | This course aims to raise awareness of bias and ideology in the media that surround us daily. The course does not promote a particular political viewpoint, but challenges you to engage media critically, thereby becoming better informed citizens. |
The students who have succeeded in this course; - gain the ability to analyze news on different media platforms, - gain the ability to evaluate all components of the news; sentence structures, word selection, titles, photos, - are able to evaluate the effects of the media with a critical perspective. |
This course develops critical thinking on journalism and news media. Within the scope of the course, topics that will help students to critically approach the media will be examined in the light of colonialism, postcolonialism, ideology, gender, ways of seeing and many other theories. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Approaching media criticism: Reflections on motives, materials and methods | |
3) | Manufacturing Consent: How free is our freedom of speech and press? | |
4) | Being critical consumers of the news | |
5) | Way of seeing | |
6) | Discussion: Black Mirror | |
7) | Discourse analysis as ideology analysis | |
8) | Midterm | |
9) | Gender, race and media representation | |
10) | Post-colonial critic: Post-colonial theory | |
11) | Douglas Kellner: Reflections on Modernity and Postmodernity in McLuhan and Baudrillard | |
12) | Approaches to visual communication media criticism and their application to TV genres | |
13) | 2 examples of media bias | |
14) | Evaluation of the term before final exam |
Course Notes / Textbooks: | 1) Gender, Race, and Class in Media : A Critical Reader / editors, Gail Dines, Wheelock College, Jean M. Humez, University of Massachusetts, Boston. 2) Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 6 | 84 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 127 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |