MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5965 | Social Psychology | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | |
Course Coordinator : | Instructor HAKAN ASLAN |
Course Lecturer(s): |
Instructor TUĞRUL ÖZKARACALAR Assoc. Prof. MİNE ÖZAŞÇILAR Dr. Öğr. Üyesi DORUK UYSAL İRAK |
Recommended Optional Program Components: | none |
Course Objectives: | The aim of this research is to give general information about the basic concepts and applications of social psychology to the students. The basic theories and researches of this derste social psychology will be discussed. Knowledge of social psychology is necessary for you to better understand and interpret both yourself and your social world |
The students who have succeeded in this course; 1. To recognize the theoretical (eg cognitive, social psychology) and applied fields (eg health psychology) of psychology. 2. Describe sensation and perception, and separate these two concepts from each other in everyday use. 3. To learn about basic theories and approaches of psychology (eg behavioral, cognitive). 4. To learn about learning theories and basic principles of conditioning. 5. To learn basic concepts in social psychology. 6. Learn about different approaches to memory and memory. 7. To define motivation and to learn basic approaches about motivation and emotion. 8. Learn different approaches to intelligence. 9. To learn about personality and some personality theories. 10. Discussing stress and coping and learning about their health implications. |
To provide students with a general knowledge of basic concepts and applications of social psychology. The basic theories and researches of this derste social psychology are discussed. Knowledge of social psychology is necessary to understand and interpret both yourself and the social world in your circle |
Week | Subject | Related Preparation |
1) | Introduction to the course-sharing of topics and course content | |
2) | Social Psychological Theories and Methods | |
3) | Perceptions about people: How do impressions form? | |
4) | Social Cognition: Understanding the Social World | |
5) | Changing Attitudes and Attitudes | |
6) | six sigma, benchmarking, basic skill | |
7) | Prejudice | |
8) | Social Impact | |
9) | Personal Approaches | |
10) | Behavior in groups | |
11) | Gender | |
12) | Help Behavior | |
13) | Aggression | |
14) | General evaluation | |
15) | Final Exam |
Course Notes / Textbooks: | sosyal psikoloji Yazar: Aronson, Wilson Yayınevi : Kaknüs Yayınları |
References: | "Sosyal Psikoloji David O. Sears Letitia Anne Peplau Shelley E. Taylor İmge Kitabevi Yayınları" |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 12 | 36 |
Study Hours Out of Class | 13 | 117 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 201 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |