Week |
Subject |
Related Preparation |
1) |
Welcome! Course / Student Introductions
Review of syllabus and course requirements; textbook and assignments |
Ders izlencesi |
2) |
Introduction to marketing concept : its relevance in Turkish educational system, marketing structures and systems |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
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3) |
Environmental Scanning and marketing opportunity analysis |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
4) |
Marketing information system : marketing research, marketing
planning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
5) |
Promotion decision : communication process; promotion
strategies (in relation to education) |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
6) |
Performance and control: marketing audit |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
7) |
Notion of quality and effectiveness, quality and accountability, quality standards and systems in educational improvement |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
8) |
Theories and concepts of relationship marketing |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
9) |
Marketing of education services |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
10) |
Role of marketing research in decision-making. |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
11) |
Analyze the marketing system, study the characteristics of
consumer behavior, and define market segmentation and target
markets in context of external and internal customer |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
12) |
Positioning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
13) |
Brand management |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
14) |
Pricing stratejy |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
Course Notes / Textbooks: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
References: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
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Program Outcomes |
Level of Contribution |
1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
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2) |
Have the knowledge of legal methodology and methods of comment. |
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3) |
Comment the modern legal gains with the historical knowledge. |
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4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
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5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
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6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
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7) |
Use at least one foreign language as scientific language. |
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8) |
Have the knowledge of the political and juridical foundation of the state. |
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9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
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10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
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11) |
Have the ability to prevent the juridical disagreements between individuals. |
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12) |
Have the knowledge of international and comparative law systems. |
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13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
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14) |
Use Turkish in an efficient way both verbal and written. |
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15) |
Have the professional and ethical responsibility. |
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16) |
Have the knowledge on the European Union’s legislation and institutions. |
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17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
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18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
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