MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM4104 | Organizational Behavior for Engineers | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi CİHANGİR GÜMÜŞTAŞ |
Recommended Optional Program Components: | N/A |
Course Objectives: | This course covers the foundation for the study and application of behaviour in organisations. The goal for the course for participants is to be aware of organisational behaviour and its importance for organisational performance; and developing students' managerial skills. Attention is given to the three levels of organisational behaviour: individual, groups and organisations. |
The students who have succeeded in this course; After completing this course students will be able to: I- Have knowledge about basic organizational behavior concepts. II-Identify and compare the effects of individual, group and organizational factors on productivity and employee attitudes. III- Understand how organizations work and why people behave as they do in work settings. IV- Learn the basic motivation theories and their application on workplace V-Understand effects of culture and leadership on organizations and employee behavior VI- Have knowledge about positive and negative effects of power and politics on organizational process. VII- Identify basic factors that affect group and team behavior. VIII- Learn how to manage inner organizational conflicts successfully |
During the course attention is given to the three levels of organisational behaviour: individual, groups and organisations. Topics that will be covered in the course for individual and group levels are individual behavior, personality and perceptions; motivation, decision making and creativity; ethics, workplace emotions and employee attitudes; team dynamics and communication. For the organizational level organizational leadership, change, culture, power and politics will be explained. |
Week | Subject | Related Preparation |
1) | Introduction to field of organizational behavior | N/A |
2) | Individual behavior, personality, values and learning | Tesxtbooks and presentations |
3) | Workplace emotions, attitudes and ethics | Textbooks and presentations |
4) | Motivation theories and Applied Motivation Practices | Text books and presentations |
5) | Motivation Theories & Applied Motivation Practices | Textbooks and presentations |
6) | Positive organisational behavior and Work-life balance | Textbooks and presentations |
7) | Decision-making, Perception and Creativity | Textbooks and presentations |
8) | Group Behavior, Team Dynamics and Communication | Textbooks and presentations |
9) | Organizational power and politics | Textbooks and presentations |
10) | Conflict and negotiation in the workplace | Textbooks and presentations |
11) | Leadership | Textbooks and presentations |
12) | Leadership | Textbooks and presentations |
13) | Organizational culture | Textbooks and presentations |
14) | General Review | N/A |
Course Notes / Textbooks: | 1. Organizational Behavior (2015) by Robbins & Judge, Prentice Hall. 2. Organizational Behavior (2015) by Steven L. McShane and Mary Ann Von Glinow, McGraw Hill 3. Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill 4. Organizational Behavior, (2017) by Jason A. Colquitt, J. A. LePine, M. J. Wesson, McGraw Hill Education |
References: | Yok- N/A |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 7 | % 35 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Quizzes | 11 | 21 |
Midterms | 6 | 15 |
Final | 1 | 3 |
Total Workload | 151 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |