NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM4103	Technology and Innovation Management	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ALPER CAMCI
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on the main subjects in the strategic management of technological innovations. The aim of the course is leading students to understand (i) the importance, nature and impacts of technological innovations (ii) the link between technological innovation strategy and general business strategy (iii) to be informed about the theories and practice of technology innovation management. In this course, the aim is not only to understand the theories of technological innovations but also to discuss the practice of technological innovation. Therefore case studies are important; most of the theoretical parts are followed by case studies. These cases are examples from real world; it is important to read, think about and discuss these examples in the classroom.

Learning Outcomes

The students who have succeeded in this course;
After completing this course students will be able to:
I. Develop an awareness of the scope and complexity technological innovations and issues in management of technology.
II. Explain some main concepts such as types of innovation, open innovation, product life cycle; technology life cycle; dominant design; path dependency.
III. Understand the process of creating technological innovations
IV. Be familiar with technological innovation strategy formulation and implementation
V. Develop a strategic business thinking towards the use of technology in various sectors.
VI. Understand the tools and methods used in management of technology. Some of these tools are integrated into case analyses.

Course Content

In this course, first the nature of technological innovations, sources of innovations and the impacts of innovations at firm level will be discussed. Secondly, the evolution of technologies, stages of technological innovations, emergence of dominant design will be reviewed. After that we will focus on firm and firm strategy to develop technological innovations. In that part we will discuss the internal and external capabilities and resources of firms and the role of external linkages to create technological innovations. We will also review some other processes which are directly related to the innovation performance of firms such as managing creativity, R&D management, choosing innovation projects, protecting innovations. Finally we will focus on creating value through technological innovations and the commercialization of innovations .

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to management of technological innovations, some main concepts	None
2)	Types of innovations and sources of technological innovations	Text book Chapters 2 and 3.
3)	The nature of technological changes, emergence of technology standards and dominant design	Text book Chapter 4. Case study.
4)	Timing of entry for technological innovations	Text book Chapter 5
5)	Technological innovation strategy and firm competitive strategy	Text book Chapter 6
6)	Internal capabilities to generate technological innovations	Instructor's notes
7)	External technology-innovation strategy:Innovation networks and lead users	Text book Chapter 8 Instructor's notes
8)	Midterm exam	Preparation for midterm exam
9)	Developing and choosing innovation projects	Text book Chapters 7 and 9.
10)	Managing creativity	Instructor's notes
11)	Managing new product development process	Textbook Chapter 11.
12)	Creating value through innovations, commercialization of technological innovations	Instructor's notes
13)	An overview of technology management actions, tools and methods	Instructor's notes
14)	Course project presentations	Preparation for project presentations

Sources

Course Notes / Textbooks:	Schilling, Melissa A., Strategic Management of Technological Innovation, McGraw-Hill Irwin, 2010
References:	Case studies which will be distributed during the semester.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 10
Presentation	1	% 5
Project	1	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	11	2	22
Presentations / Seminar	1	5	5
Project	1	20	20
Homework Assignments	4	8	32
Midterms	1	12	12
Final	1	12	12
Total Workload			145

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.