Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
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5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
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6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
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7) |
Marketing Environment and Marketing Mix |
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8) |
Product Management and New Product Development |
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9) |
Pricing Strategy and Discount Politics |
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10) |
Distribution and Logistics Decisions |
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11) |
Integrated Marketing Communication and Promotion Methods |
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12) |
Advertising and Public Relations |
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13) |
Personal Sales Management and Sales Promotions |
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14) |
Internet, Social Media and Digital Marketing |
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15) |
Preparation for Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
He/she applies theoretical marketing knowledge on business life. |
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2) |
He/she performs legal responsibilities of business, follows and applies legislation. |
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3) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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4) |
He/she determines, analyses and solves problems that appear in marketing. |
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5) |
He/she adopts and implements new marketing approaches developed for the changing markets. |
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6) |
He/she follows and applies vocational current and economic developments in national and international area. |
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7) |
He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |
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8) |
He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |
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