COMPUTER PROGRAMMING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM3003	Marketing Analytics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components:	None
Course Objectives:	Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Main Definitions
2)	The History of Marketing and the Change of the Marketing Concept
3)	The Definiton of Customer and Understanding the Consumer
4)	Marketing Information System and Market Research
5)	The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6)	Strategic Marketing Planning and Preparation of the Marketing Plan
7)	Marketing Environment and Marketing Mix
8)	Product Management and New Product Development
9)	Pricing Strategy and Discount Politics
10)	Distribution and Logistics Decisions
11)	Integrated Marketing Communication and Promotion Methods
12)	Advertising and Public Relations
13)	Personal Sales Management and Sales Promotions
14)	Internet, Social Media and Digital Marketing
15)	Preparation for Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References:	Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Homework Assignments	1	% 30
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	3	45
Homework Assignments	4	15	60
Midterms	1	2	2
Final	1	2	2
Total Workload			109

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Students will have knowledge of fundemantals of mathemetaics and phsics
2)	Students will have konowledge of relevant software and hardware requirements in the office environment
3)	Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software.
4)	Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields.
5)	Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.
6)	Having the ability to setup,diagnose and maintanance of databases
7)	Having the ability to design graphical animations for desktop applications and internet programming.
8)	Having the ability to develop and control internet projects
9)	Having the ability to develop group projects, team work, software and hardware projects
10)	Having the ability to set up,diagnose operating systems and network systems