Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
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5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
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6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
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7) |
Marketing Environment and Marketing Mix |
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8) |
Product Management and New Product Development |
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9) |
Pricing Strategy and Discount Politics |
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10) |
Distribution and Logistics Decisions |
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11) |
Integrated Marketing Communication and Promotion Methods |
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12) |
Advertising and Public Relations |
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13) |
Personal Sales Management and Sales Promotions |
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14) |
Internet, Social Media and Digital Marketing |
|
15) |
Preparation for Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
To plan and assess nursing care within a holistic approach, in accordance with theoretical and evidence-based practices. |
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2) |
To act in accordance with ethical principles and values in Nursing practices. |
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3) |
To use life-long learning, problem-solving and critical thinking skills. |
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4) |
To use Nursing models/theories in health promotion, protection and care. |
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5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
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6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
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7) |
To be sensitive to health problems of the community and and to able to offer solutions. |
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8) |
To be able to use interpersonal and intercultural communication skills effectively in Nursing pratices. |
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9) |
To be able to use healthcare/information technologies in Nursing practice and research. |
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10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
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11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
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12) |
To take responsibility and lead in events in order to contribute to health services and Nursing profession. |
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