ISM5231 Strategic ManagementBahçeşehir UniversityDegree Programs INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISM5231 Strategic Management Spring 3 0 3 12
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. AHMET BEŞKESE
Course Lecturer(s): Assoc. Prof. AHMET BEŞKESE
Recommended Optional Program Components: None
Course Objectives: Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outcomes

The students who have succeeded in this course;
I. Define general concepts related to strategic management
II. Identify the stakeholders of a company
III. Evaluate the mission and vision statements of a company
IV. Define the key environmental factors having an impact on a company
V. Analyze the opportunities and threats posed by the environment for a given company
VI. Identify the value chain of any company
VII. Explain the strengths and weaknesses of a company
VIII. Define the business-level strategies
IX. Define the corporate-level strategies
X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices
XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc.
XII. Analyze a strategic management case

Course Content

Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Fundamentals of Strategic Management
3) Mission, Vision, Objectives and Stakeholders
4) Analysis of the External Environment - Opportunities and Threats
5) Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences
6) Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences
7) Measuring the Environmental Factors - Evaluation Matrices
8) Basic strategies and their components
9) Business-level strategies: Competitive strategies
10) Midterm
11) Corporate strategies
12) Evaluation and Management of Corporate-level strategies (Portfolio evaluation tools)
13) Organizational structures
14) Presentation of case study projects

Sources

Course Notes / Textbooks: Ülgen, H. ve Mirze, S. K. (2007). İşletmelerde Stratejik Yönetim, 4. bası, Arıkan Basım Yayım Dağıtım, İstanbul.
References: Eren, E., (2005). Stratejik Yönetim ve İşletme Politikası, 7. bası, Beta, İstanbul.
Dinçer, Ö., (2007). Stratejik Yönetim ve İşletme Politikası, 8. bası, Alfa, İstanbul.
Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill.
Porter, M. E., (2003). Rekabet Stratejisi: Sektör ve Rakip Analizi Teknikleri, Sistem Yayınları, 2. baskı., Sistem Yayıncılık.
Çomaklı, Ş. E., Ekici, K. M. ve Şahım, T. Z., (2007).Geleceği Planlamada Stratejik Yönetim, a-c Yayınevi, Ankara.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 10
Project 1 % 20
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 35
PERCENTAGE OF FINAL WORK % 65
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 15 6 90
Presentations / Seminar 1 6 6
Project 1 49 49
Midterms 1 3 3
Paper Submission 1 5 5
Final 1 3 3
Total Workload 195

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Engages in design, planning, and implementation activities in the field of interior architecture that can respond to different spatial configurations, user groups, and needs in national and international contexts,
2) Analyzes data collected by focusing on user needs alongside real physical, social, and economic constraints, synthesizes various information and thoughts using individual and professional skills of the 21st century, and uses these processes to develop creative spatial solutions.
3) Produces creative, innovative, aesthetic, and original spatial solutions using abstract and concrete concepts,
4) Uses contemporary knowledge production, expression, representation, and technologies required by the field of interior architecture,
5) Gains knowledge about contemporary spatial fittings and construction techniques in design and implementation works in the field of interior architecture; follows the industry and current developments,
6) Embraces and prioritizes the relationship between human-environment, user health and safety, universal design principles, and sustainable design approaches in the field of interior architecture,
7) Acquires a design understanding that respects the social and cultural rights of society, cultural heritage, and nature, and can make conscious decisions on these matters.
8) Follows national and international values and developments in the fields of interior architecture, architecture, design, and art, participates in teamworks, interdisciplinary and multidisciplinary work, and is knowledgeable in ethical issues,
9) Gains an understanding of legal regulations and standards in interior architecture; and becomes aware of professional ethics and responsibilities.