MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5212 | Quality Management | Spring Fall |
3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
Recommended Optional Program Components: | N.A. |
Course Objectives: | The aim of the course is to provide the fundamentals of quality management including statistical quality control. The course covers causes of variation, statistical process control, control charts, quality control tools and techniques. The managerial and organizational aspects of quality, total quality management (TQM), quality awards, quality assurance systems, the IS0 certification process, six-sigma and the DMAIC process are also covered. Applications with statistical software packages are also utilized. |
The students who have succeeded in this course; I. Discuss quality, quality improvement and different dimensions of quality. II. Describe the quality management philosophies of Deming, Juran, Feigenbaum and Crosby. III. Discuss TQM, six-sigma, ISO standards and quality awards. IV. Explain the steps of DMAIC. V. Recognize the chance and assignable causes of variability in a process. VI. Use the basic process improvement tools of statistical process control. VII. Evaluate confidence intervals for one sample and for comparing two samples. VIII. Construct different types of control charts for variables. IX. Analyze process capability using control charts. X. Construct different types of control charts for attributes. |
The course covers acceptance sampling, types of sampling plans, causes of variation, statistical process control, control charts, quality control tools and techniques. The managerial and organizational aspects of quality, total quality management (TQM), quality awards, quality assurance systems, the IS0 certification process, six-sigma and the DMAIC process are also covered. |
Week | Subject | Related Preparation |
1) | Introduction to Quality: basic definitions and historical development of quality and quality improvement | |
2) | Relation between quality and productivity, quality costs, quality management philosophies | |
3) | Management Aspects of Quality: TQM, ISO, Six-sigma | |
4) | Management Aspects of Quality: DFSS, Lean, DMAIC process | |
5) | Tools and Techniques for Quality Control and Improvement | |
6) | Statistical Inference about Product and Process Quality | |
7) | Statistical Inference about Product and Process Quality | |
8) | Midterm | |
9) | Control Charts for Variables: Xbar-R, Xbar-S, I-MR control charts | |
10) | Control Charts for Variables: CUSUM, EWMA control charts | |
11) | Process Capability Analysis using Control Charts | |
12) | Control Charts for Attributes: p, np control charts | |
13) | Control Charts for Attributes: c, u control charts | |
14) | Project presentations |
Course Notes / Textbooks: | Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund, 2011. Managing, Controlling, and Improving Quality, John Wiley & Sons, 1st Edition |
References: | Douglas C. Montgomery, 2009. Statistical Quality Control: A Modern Introduction, John Wiley & Sons, 6th Edition |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 40 | 40 |
Homework Assignments | 4 | 10 | 40 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |