NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISM5211	Technology Management	Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ALPER CAMCI
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to lead the student to understand the importance and the nature of technological innovations, how they are integrated into business level strategies and how technological innovation process is managed. In this course, the aim is not only to understand the theories of technological innovations but also to discuss the practice of technological innovation. Therefore case studies are important; most of the theoretical parts are followed by case studies.

Learning Outcomes

The students who have succeeded in this course;
After finished this course students are expected to be able to
* develop an awareness of the scope and complexity of technological innovations and issues in management of technology.
* explain some main concepts such as types of innovation, open innovation, product life cycle; technology life cycle; dominant design; path dependency.
* understand the process of creating technological innovations
* be familiar with technological innovation strategy formulation and implementation
* develop a strategic business thinking towards the use of technology in various sectors.
* understand the tools and methods used in management of technology. Some of these tools are integrated into case analyses.

Course Content

Introduction to the management of technological innovations
Sources of innovation
Types and patterns of innovation
Technology life cycle and dominant design
Timing of entry
Integrating technology-innovation strategy to general business strategy
Internal strategy and capabilities for innovation
R&D management
Open innovation, networks and communities
Choosing innovation projects
Protecting innovations
Managing new product development process
Delivering value from innovation, commercialization, technology transfer
Technology management actions and tools

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of some concepts Introduction to the management of technological innovations	Instructor's notes
2)	Sources of technological innovation Types and patterns of innovation	Instructor's notes
3)	Emergence of technology standards, standards battles and dominant design	Instructor's notes
4)	Timing of market entry for technological innovations	Instructor's notes
5)	Defining organization's strategic direction Integrating technology-innovation strategy to general business strategy	Instructor's notes
6)	Internal strategy and capabilities for innovation R&D management	Instructor's notes
7)	External technology-innovation strategy: Open innovation Networks and communities, users	Instructor's notes
8)	Midterm exam	Preparation for midterm exam
9)	Choosing innovation projects Protecting innovations	Instructor's notes
10)	Managing creativity for technological innovations	Instructor's notes
11)	Managing new product development process	Instructor's notes
12)	Delivering value from technological innovation Commercialization, technology transfer	Instructor's notes
13)	Technology management actions, tools and methods	Instructor's notes
14)	Course project presentations	Preparation for project presentations

Sources

Course Notes / Textbooks:	Ders notları ve sunumları
References:	Schilling, Melissa A., Strategic Management of Technological Innovation, McGraw-Hill Irwin, 2010 Frederick Betz (2010) Teknolojik Yenilik Yönetimi. TÜBİTAK Popüler Bilim Kitapları, Ankara.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 5
Project	1	% 20
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	2	20	40
Project	1	75	75
Midterms	1	32	32
Final	1	32	32
Total Workload			291

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.